Paris (The Times Groupe)- French luxury brand Chanel has prohibited customers outside the country from buying handbags they intend to use inside the country after closing its stores in Russia following the invasion of Ukraine.
The luxury brand is aiming to implement European Union sanctions that ban the export of luxury goods costing more than 300 euros ($328) to Russia. The bloc has also prohibited the sale of such goods to individuals who intend to use them in Russia.
The French luxury brand has implemented a new policy that requires clients for whom we don’t know the main residency to confirm that the items they are purchasing won’t be used in Russia, according to a spokesperson. She noted that this has caused “disappointment” to some customers. According to the spokesperson, Chanel is working to improve this approach.
As a result, Chanel sales assistants can ask Russian customers whether they intend to use 8,250-euro Chanel flap bags in Russia, even if they’re buying them in Dubai, where Russians are allowed to travel. The brand’s signature double-C clasp adorns the quilted bags.
Checks show how luxury brands are navigating sanctions while facing backlash from influencers accusing them of Russophobia on social media. Chanel’s Twitter controls have also been criticized by the Russian Ministry of Foreign Affairs.
Chanel has closed its stores in Russia since the start of the war in Ukraine. A Chanel spokesperson said the company closed its Russian boutiques on March 4 and stopped delivering and suspending its e-commerce a few days earlier.
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